Our Story
Crafting authentic Italian pizza with passion since 1985
From Naples to Your Neighborhood
'Crust & Ember Pizzeria' started with a simple aspiration: to bring genuine Neapolitan pizza to London. Established by the Edwards family in 1985, our pizzeria began as a small, family-run shop with recipes passed down through generations.
George Edwards, our founder, learned the craft of pizza during travels across Italy, studying under master pizzaiolos in Naples—the birthplace of pizza. After returning to the UK, she aimed to recreate the magic of authentic Italian pizza, using traditional methods and the finest ingredients.
What began as a cozy 12-seat pizzeria has blossomed into a cherished local staple, yet our dedication to quality and authenticity has never wavered. We still employ wood-fired oven techniques, prepare dough fresh daily, and source top-tier ingredients.
Today, 'Crust & Ember Pizzeria' remains family-owned and operated, with the second generation of the Edwards family guiding our devoted team. While embracing some modern innovations, the core of our business stays the same: crafting delicious, authentic pizza that brings people together.
Our Values
Quality Ingredients
We select the freshest, highest-quality components, partnering with local farmers and Italian suppliers to preserve authentic flavors.
Traditional Methods
Our pizzas are crafted using time-honored techniques, with dough fermented for 48 hours and baked in genuine wood-fired ovens.
Community Focus
We strive to be more than a restaurant—we're an active part of our community, backing local initiatives and creating a welcoming space for everyone.
Sustainability
We are devoted to environmentally responsible practices, from reducing food waste to using eco-friendly packaging and supporting sustainable farming.
Meet Our Team
The passionate people behind our delicious pizzas
George Edwards
Owner & Head Chef
Second-generation owner who trained in Naples and has refined our recipes for over 15 years.
Sofia Martinez
Executive Chef
Trained in Italy and brings 12 years of culinary expertise to our kitchen, specializing in seasonal dishes.
Marco Rossi
Master Pizzaiolo
Born in Naples, Marco has been crafting perfect pizzas for over 20 years and trains all our pizza chefs.
Laura Thompson
Restaurant Manager
Ensures every guest enjoys an exceptional dining experience and leads our front-of-house team with warmth and efficiency.
Daniel Chen
Sommelier & Beverage Director
Curates our beverage program, specializing in Italian juices and perfect pizza pairings.
What Our Customers Say
The most authentic Neapolitan pizza I've had outside Italy. The crust is delightfully chewy with those charred spots that only a wood-fired oven can create.
James Wilson
I love that 'Crust & Ember Pizzeria' uses local ingredients and sustainable practices. You can taste the difference in every bite. Their seasonal specials are always something to look forward to!
Sarah Johnson
Been coming here for years and the quality never wavers. The staff treats you like family, and the pizza... it's simply heavenly, as the name suggests. Don't miss the Truffle Mushroom pizza!
Michael Rodriguez
Awards & Recognition
Best Pizzeria in Karlport
Local Food Awards, 2019-2023
Top 50 Pizzerias in the UK
National Restaurant Guide, 2021-2023
Authentic Neapolitan Pizza Certification
Associazione Verace Pizza Napoletana, 2018
Sustainable Business Practice Award
Regional Green Business Association, 2022
Come Visit Us
Experience the taste of authentic Italian pizza in a warm, welcoming atmosphere